The process of gathering and analyzing data to evaluate the effectiveness and impact of library programs and services is called?

• A. Assessment
• B. Media literacy
• C. Digital literacy
• D. Reference service

Answer: (A)

The main idea being tested is using data to judge how well library programs and services achieve their goals. This involves gathering evidence—such as attendance figures, survey feedback, outcome measures, and usage statistics—and analyzing it to see whether objectives were met, what worked, and what needs improvement. Through this process, libraries understand impact, justify programs, and guide future decisions.

Media literacy is the ability to analyze and evaluate media messages. Digital literacy is the ability to use digital tools and navigate digital information. Reference service is the librarian's help in finding information. These relate to separate concepts, not the evaluation process described here.